This website under the domain name (“Website”) is operated by Porsche Central and Eastern Europe s.r.o., having its registered office: Bucharova 2928/14a, Stodůlky, 158 00 Prague 5, Business ID No.: 283 64 023, recorded in the Commercial Register of the Municipal Court in Prague, File No. C 136293 (“Company”, “controller”, “we” or “us”) in order to present our product and services together with possibility to subscribe to our newsletters (“Services”) to our Website’s users (“User” or “you”). This Privacy notice (“Notice”) applies to information about you (“Personal Data”), which is collected and used by or on behalf of us. The Company takes the privacy and security of Personal Data very seriously. As such, we have prepared this Notice to provide you with information about the Personal Data we gather about you and how we use it. As a controller, we are responsible for processing of your data.

This Notice sets out, in particular: (i) what information we collect about the Users on the Website, (ii) how we collect that information, (iii) how we use that information, (iv) how we process that information, (v) to whom we disclose that information, (vi) how we protect that information and (vii) what are your rights and how can you exercise them.



Personal Data may be freely provided by you, or, in case of usage data, is collected through the use of this Website. Collection of some Personal Data may be necessary for the availability or the correct functioning of the Services or Website. Not providing some other Personal Data requested by this Website is without consequences to the availability or the functioning of the Service, unless otherwise specified further in this Notice.

Information you provide directly to us

We collect information directly from you when you subscribe to a newsletter. This information includes email address and country of residence.

 Information you provide to us when you use our Website or Services

We also collect information through your use of our Website or Services. This information includes the length of time spent on certain pages, the website Uniform Resource Locator (“URL”) from the website you were visiting before coming to this Website, which URL you visit next (i.e., if you followed a link to one of the providers or vendors we recommended), device type, what browser you are using, date/time of visit information, operating system, functions, that you use, quantity of data sent, and other usage data. We also collect information on how you use our Website or Services through your computer, phone or another device that you use to access our Website or Services through cookies and/or other similar technology.



Cookies consist of portions of code stored on your device in order to help us collect information about your activities. Cookies enable us to store your preferences and settings, remember your log-in details, understand which part(s) of our Website and Services are the most popular and analyse Website operations.

We use cookies for the purposes described further in this Notice. Through the cookie consent tool you can demonstrate your consent with the collection and processing of cookies for these purposes. If you do not agree with the processing of cookies, please configure your browser accordingly or adjust your preferences in cookie consent tool.

You can configure your browser to accept all cookies, refuse all cookies, or indicate when cookies are being sent. It is worth noting that the Website is designed for you to work using cookies and therefore some Website features or Services may not function properly without cookies.

We also allow third parties to install cookies on your device when using our Website. These third parties are responsible for setting out their own privacy policies. In order to obtain complete information about third-party cookies and processing, we kindly request you to consult a privacy policy/notice for the respective third-party services, as listed in this document.

You can manage preferences for cookies directly from within your own browser and prevent – for example – third parties from installing cookies. Through browser preferences, it is also possible to delete cookies installed in the past, including cookies that may have saved the initial consent for the installation of cookies by this Website. Users can, for example, find information about how to manage cookies in the most commonly used browsers at the following addresses: Google ChromeMozilla FirefoxApple Safari, Microsoft Internet Explorer, and Microsoft Edge.

With regard to cookies installed by third parties, Users may also manage their preferences by using cookie manager tool on the Website, by using the means provided in the third party’s privacy policy/notice, or by contacting the third party.

Users may also follow instructions provided on the subsequently linked initiatives by the EDAA (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Company thus recommends that Users make use of these resources in addition to the information provided in this document.



 Our essential cookies (PCEE)

This Website uses essential analytics necessary for its proper function. We use cookies:

Without these cookies, the Website may not work properly or may not work at all.


Google Analytics

This Website uses Google Analytics provided by Google, Inc. (“Google“), which uses cookies to analyse how users use this Website. The Website uses the Google Analytics module for following purposes – account status and performance monitor, audience summary, active users, user explorer, analytics audience, visitor quality, conversion probability, comparison reports, demographics and interests, user flow report, AdWords reports.

Information generated by a cookie about the use of this Website may be transmitted and stored on Google’s servers in the United States.

Google will use this information to evaluate the use of this Website by visitors, create reports about such use and to provide other services relating to activities on this Website and the use of the internet in general. Google may also provide this information to third parties if it is required by the law or if such third parties process this information for Google. You may disable the use cookies on this Website as described above or by changing appropriate settings in your browser, but if you do so for all types of cookies, you will not be able to make full use of all the features of this Website.

To opt out of being tracked by Google Analytics across all websites please visit:

For detailed information about the modules listed above and Google’s handling of personal information, please see  and



This Website uses analytical cookies, pixels and other technologies by Facebook, Inc. (“Facebook“), allowing the collection or retrieval of information from this Website and other sites on the internet. This information may be used by Facebook to provide ad measurement and targeting services.

If you withdraw your consent to personalisation cookies (as described in this Notice) using the consent tool on this Website or disable the collection of cookies using your web browser settings, this will end the collection and use of the information by Facebook, but if you do so for all types of cookies, you will not be able to fully use all the features of this Website.



We may use the information we collect about you for the following purposes:

Provision of our Website

We process your data to provide the Website, to ensure the technical operation, and to identify and rectify faults.

For this purpose, the following applies:

Advanced analytics

We process your data to see rich and detailed statistics regarding the use of this Website by visitors, including “heatmapping” to identify the popularity of each page and feature. They allow us to improve this Website by reporting how you use it.


E-mail newsletter

We process your Personal Data in order to provide you with requested email newsletter. This processing commences when you subscribe to our newsletter and give us consent through the Website. For this purpose, the following applies:



The Personal Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. No automated individual decision-making that would produce legal effects concerning you or similarly significantly affect you takes places during the processing of your Personal Data.



In addition to our Company, the Personal Data may in some cases be accessible to certain types of persons in charge, involved in the operation of this Website (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, e-mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as data processors by our Company. If required by law, we have concluded Data Processing Agreements with these external third parties. These agreements bind the external third parties, among other things, to process the Personal Data only in accordance with our instructions and in compliance with data protection laws, and to take all necessary measures to protect the Personal Data. These entities are not allowed to use your information for purposes other than providing services for us.

Some Personal Data, as explained above, are collected by third parties for their own purposes. These third parties act as data controllers and their own privacy policies apply. The up-to-date list of these third parties and their applicable privacy policies is at the end of this Notice.



Your cookie-related personal information may be transferred outside of the Czech Republic and European Economic Area (“EEA”), if you grant us your explicit consent to do so or if we ensure adequate safeguards for the data protection of the transferred data.

In connection with Google Analytics and/or the use of analytical cookies and other web technologies described above, such as provided by Facebook, once you consent to the data transfer your personal information will be transferred to USA-based companies and may be stored on servers located in the United States of America (“USA”). Please be aware that such transmission may pose a risk to your data processing due to the absence of an adequacy decision and appropriate safeguards. In particular, data transmission and data processing by our partners in the USA may be subject to surveillance programmes by US public authorities and your data may be then accessed by US intelligence agencies or federal investigators. Furthermore, non-United States persons have not got the same possibilities to counter surveillance performed by the National Security Agency or the Director of National Intelligence. Lastly, the USA do not provide a single authority responsible for supervisory activities. Particular states in the USA have different points of contact regarding supervisory powers related to data protection with a special court, which deals with Foreign Intelligence Surveillance issues.

If we transfer your information to other countries outside the Czech Republic and EEA, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this Notice. These steps include:

Please contact us using the details at the end of this policy for more information about the protections that we put in place and to obtain a copy of the relevant documents.

If you use this Website whilst you are outside the Czech Republic and EEA, your information will be transferred outside those territories in order to allow you to use this Website.



In order to ensure the protection from unauthorised access to or unauthorised alteration, disclosure or destruction of information we collect and process, we have adopted among other things organisational and technical measures consisting of physical, electronic and managerial procedures to safeguard and secure the information we collect about you through this Website.



 You may exercise certain rights regarding your Personal Data processed by us as the data controller:


Competent data protection authority is:

Office for Personal Data Protection
Pplk. Sochora 27
170 00 Praha 7
Czech Republic

Mob: +420 234 665 111



You can exercise your rights by contacting us either through the contact form available here [URL TO BE PROVIDED BY PCEE], or by sending us an email on:

Our general contact information is Porsche Central and Eastern Europe s.r.o., having its registered office: Bucharova 2928/14a, Stodůlky, 158 00 Prague 5, Business ID No.: 283 64 023, recorded in the Commercial Register of the Municipal Court in Prague, File No. C 136293, which is the data controller of any Personal Data, which is required to be processed in relation to your use of Website.

With all of the matters above or in case you have any questions regarding Personal data protection, you can contact our Data Protection Officer at the following address:

Porsche Central and Eastern Europe s.r.o.

Data protection officer

Bucharova 2928/14a
15800 Praha 5
Czech Republic